Write a short blog entry explaining, what you understand about rational choice theory vs behaviourism?
What does rational choice theory mean?
Rational choice theory is an economic rule which tells individuals to make practical and logical decisions. Thus, being able to make these decisions will provide people with the extreme benefit or satisfaction. Furthermore, making a rational decision often involves doing planning and thinking.
Example of rational choice theory
For instance, when snack food companies put snacks in bigger containers and people eat more even when they know they should not. The reason people end up doing this despite knowing it is not beneficial for them is because, the marketer of the company of the snacks food in this case promotes the product in a sense. When the customer reads the description of the snack food within the bigger containers makes it more emotionally appealing them because the customer tends to think portion of the snack within the big container might be a lot compare to another one in small container. When the truth is, both container have equal number of snacks.
Rational choice theory adverts examples Woolworth- 1983
Woolworth’s Christmas 1983 advert is an example of a rational choice theory. This is mainly because within this advert, despite the fact they are trying to persuade their target customer to purchase the items and they have done this through doing like musical act mentioning the names of items which they are selling, and the act looks entertaining. However, the targeted customers would not be well pleased to make the decision of buying the items because within the advertisement, the advert’s producer only focused selling product. They did this through including prices at the end. But, they did not think about the message, they would present in the advert and how it would instantly persuade the customers. Therefore, because of this, the customers may/not took the rational decision not purchase the item.
Morrison’s – Christmas advert 2002
This advert is example of an rational choice theory advert. This is mainly because within morrison’s christmas advert. They have included price of the item, in this case its carling and within advert, the producers only focused on selling the product,not producing any content or story which would be relatable to. Also, by looking into this advert. The customers would take rational decision to either purchase the item or not to purchase the item.
What does behaviourism mean?
Behaviourism is based on the idea; all human’s behaviours will develop through their conditioning. All Humans act certain way due to their environment. There are two types of conditioning, one of them is classical conditioning and operant conditioning.
Example of behaviourism
when teachers reward their class or students with a party or special treat at the end of the week for good behaviourism throughout the week. The same idea is used with punishments. The teacher can take away certain privileges if the student misbehaves.
Behaviourism advert Waitrose
Waitrose Christmas 2017 advert is an example of a behaviourism advert. This is mainly because within this advert, the producer hasn’t only just focus on selling the Christmas product. However, they have included a message/storyline within video, which brings Christmas spirit and it influences audiences to like the idea of being together and enjoy Christmas vibes. Also, the idea of this behaviourism advert will influence the targeted audience to think, Waitrose is welcoming and nice company. Also, after watching the advert they will presume that Waitrose’s product must be good.
Another behaviourism advert
Morrison’s Christmas advert is another example of behaviourism. This is mainly because within this advert, they have mainly focused on telling story of bringing people together and making all families and children happy and pleased on Christmas. Rather than just talking about their products and prices. Furthermore, by creating this advertisement they are trying persuade to their targeted customers that, Morrison’s will help them find perfect food/items their customers and make them happy.
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